The aim of our first session for the OUGD503: Responsive module, was to introduce us to the module, it's aims and to start us thinking about how we select briefs by analysing and dissecting them.
- In order to fulfil the brief, you need to apply for a minimum of five substantial briefs
What you want to get out of the module (as an individual):
- How to work in a professional workflow
- Produce design work which is of industry standard
- Recognition of my work in the industry
- Better understanding of the design process
- To be experimental with ideas and concepts
- Ro be able to design for a 'live' audience, not just for myself
- To discover which aspect of industry I am interested in
What you want to get out of the module (as a class):
- Time management and discipline, brief management
- Understanding realistic time scales
- Effective professional communication
- An award
- How not to get exploited, getting paid etc.
- Work on a variety of different briefs
- Identify individual practice
- Brief analysis
- Creative compromise
- Exposure
- Portfolio development
- Building contacts and opportunities
Why will live and competition briefs be useful (as an individual)
- Get me used to working in a professional manner
- Help to improve time management due to working to set deadlines
- Get out of the habit of designing for myself, wider audience
- Increase awareness of me in the industry
- Encourage me to work to a professional standard
- Improve communication
Why will live and competition briefs be useful (as an class)
- Improve professional design skills
- The challenge of a professional brief
- Commitment to being more than a student
- Developing clearer / more effective working practices
- Real world benchmarking
- Professional responsibility
- Gain confidence
- Gaining contacts
- Professional feedback
- Professional feedback
Why we have chosen our five competition briefs (as an individual)
Penguin Design Award 2014
- Well known international company
- opportunity to be experimental / creative with concepts
- Reading is a particular interest of mine
- I admire previous Penguin book designs, Romek Marber etc.
ISTD Admission Brief
- Highly selective organisation
- One of the websites we were asked to join as part of the module
unREPORTED Free The Arctic 30
- Scope to be as creative as possible
- Open brief
- Important social issue
Love Your Body Brief
- Raise awareness of an important issue which I believe strongly in
GALINA London Logo Brief
- Opportunity to experiment with ideas and concepts
Design the Talenthouse T-shirt
- Medium I've never worked with before
- Existing imagery
- Opportunity to experiment
Why we have chosen our five competition briefs (as an class)
- Look straight forward
- They are short and simple
- Try new things, outside of our comfort zone
- They are free to enter
- An interest or familiarity with the content
- Ethically motivated design
- The prize
- Best that were available
- Creative scope / freedom
- Range of problems
- Lots of information
- Very specific
- 'BIG' client
What is the problem?
Fedrigoni believe Italian paper companies are perceived as expensive and 'stuffy' which is not how they want to be perceived in the industry.
What is the brief asking you to do about it?
Produce a campaign which changes the way they are perceived by potential consumers
What is the brief trying to achieve?
A new identity for the company which represents them as a less expensive / stuffy company therefore transforming there identity.
Who will benefit?
The client believe the audience will benefit as the company is generally avoided because of the wrong impression they have been given. However it is actually the company themselves who will benefit as they will get more consumers.
What is the message?
They are a 'fun' organisation which sells a range of paper.
Who is the audience?
Printers across the UK.
How will the message be delivered?
Through a fun, 'tongue and cheek' campaign.
Can you foresee any problems with this?
- Vague about whether they want, a design or a proposal?
- Vague about what it is they want
- What they want from the campaign, what medium?
Task:
- Select one brief which has substantial scope and is something you are interested in, you also need to be able to spent time on it, so not a 'quick' brief.
- Preferably a competition brief
- Using the set questions, analyse and dissect the brief
- Begin initial research, ideas and concepts for the brief you have chosen
