Tuesday, 5 March 2013

OUGD404: Design Principles

Submission deadline: 17th April 2013, 12pm, Studio 4
Weeks to handin: Seven

Submission Requirements
  • Blog with workshop tasks etc.
  • Thumbnail layouts (strong collection)
  • Enlarged and scaled thumbnails with rough measurements
  • Traditional mark-up with margins, guides, grids, size etc.
  • Digital mark-up
  • 10 double page spreads or booklet format (content will be made up of 'ten things')
- Consider: Printing method, format, final outcome, time, design and layout

Examples of Layout design
  • Paul Rand
  • Saul Bass
  • Newwork Magazine


  • No. Zine



  • Neasden Control Centre
Stuff to know and find out; Golden section


  • Also known as; Golden Ratio, Golden Mean, Divine proportion or Divine Section
  • In mathematics and the arts, two quantities are in the golden section / ratio if the sum of the quantities are in to the larger quantity is equal to the ratio of the larger quantity to the smaller one.
  • The Golden Section is a ratio based on the number 1.62
  • Fibonacci sequence ratio - 8:13 links to Golden Section
  • A series of numbers in which the number is the sum of the two preceding numbers
  • 1.62 - is the 'golden number'



  • 'Golden number' can form basis of paper sizes


  • The principles of the 'golden number' can be used as a means of achieving balanced designs

No comments:

Post a Comment