In order to meet the criteria of the
responsive module, we are required to complete at least one substantial brief,
I chose to complete The Body Shop brief as I saw the brief as a challenge to
create something which could be dynamic whilst in-keeping with the strong ethos
of the brand.
The original brief I was given by The Body
Shop had a range of mandatory requirements from product posters, a new social
campaign idea to a new communication channel I therefore used the brief as a
opportunity to create one over-laying theme which would connect each of these
mandatory requirements together which I believe was successful in terms of
creating a continuity throughout the brand.
If I was to do the brief again I would give
more attention to the mock-ups which evidenced how my designs and concepts
would be distributed to the public in order to have a more professional feel to
them.
Overall, I am pleased with the final
outcomes I have produced which I believe effectively answer the brief. Although
body shop has a strong aesthetic in terms of their posters in which they
commonly use photographic imagery I have deliberately stayed away from this to
create a new aesthetic, which still conveys The Body Shop brand.
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