For my third competition brief as part of the Responsive module, I have chosen to apply to the 'Secret 7"' Brief which asks us to design and submit a design for a 7" vinyl cover for one of five pre-selceted songs, however the design must not include the artists name or the title of the song thus making it a secret.
I chose to do the Secret 7" brief, which I applied for last year as compared to the D&AD brief I had just completed it would be a relatively small brief to apply for. I also felt that trying to design a record cover with out the artists or track name would be a interesting challenge.
From my experience of work on the last two briefs, I found that by analysing and breaking down the brief was extremely beneficial to me when re-writing the brief to my own specifications therefore I repeated the process for this brief.
Five Things You Need To Consider
I chose to do the Secret 7" brief, which I applied for last year as compared to the D&AD brief I had just completed it would be a relatively small brief to apply for. I also felt that trying to design a record cover with out the artists or track name would be a interesting challenge.
From my experience of work on the last two briefs, I found that by analysing and breaking down the brief was extremely beneficial to me when re-writing the brief to my own specifications therefore I repeated the process for this brief.
Five Things You Need To Consider
- How can the track / artist be represented purely by imagery?
- What is the main message of the song?
- Who are the fans of the song / artist?
- What aesthetic will represent the song most appropriately?
- How can I draw the attention of the audience?
Five Design Products Related To Your Brief
- CDs
- Posters
- DVDs
Who is Your Audience?
Fans of music and design
Who Should Your Audience Be?
Young adults, perhaps hipsters? Who collect record sleeves and are particularly interested in music
Who Could the Audience Be?
Anyone who is interested in music
What do they do?
They are students, perhaps studying an music or art degree?
Where do they go?
They go to uni, they hang out in pubs, go to record shops
What do they buy?
Records, posters, band memorabilia, cool clothes
Who do they live with?
They live with friends, other students
We were then given some questions in order to start thinking about the concepts and ideas we would create for the brief we have chosen.
What can you do?
Design and produce a record sleeve for Elbow's 'Grounds For Divorce'
I could create a a series of covers for the track base on one overlaying theme of the song
Before I began re-writing the brief to my own specifications, I read through the rules of the secret 7" brief to ensure that my deliverable would meat the specifications of the brief.
Final Re-Written Brief
Fans of music and design
Who Should Your Audience Be?
Young adults, perhaps hipsters? Who collect record sleeves and are particularly interested in music
Who Could the Audience Be?
Anyone who is interested in music
What do they do?
They are students, perhaps studying an music or art degree?
Where do they go?
They go to uni, they hang out in pubs, go to record shops
What do they buy?
Records, posters, band memorabilia, cool clothes
Who do they live with?
They live with friends, other students
We were then given some questions in order to start thinking about the concepts and ideas we would create for the brief we have chosen.
What can you do?
Design and produce a record sleeve for Elbow's 'Grounds For Divorce'
What are you going to do?
- Create an interesting design which effectively represents the song with out the use of the artists name or the track title
To challenge myself to see if I can represent a message purely through imagery
What could you do?
I could create a a series of covers for the track base on one overlaying theme of the song
Before I began re-writing the brief to my own specifications, I read through the rules of the secret 7" brief to ensure that my deliverable would meat the specifications of the brief.
Final Re-Written Brief
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