As we have had two weeks effectively to begin the initial design process for our chosen collaborative brief, we were asked to attend a concept crit in which we would present what we had produced so far in response to the brief and our initial concept in groups of six (three pairs).
As well as presenting the research boards we had each produced demonstrating what we had looked at, me and Charlie also talked through our concept of releasing six cereal box backs with seven activities for children to take part in.
Our feedback was generally mixed. Although the group were positive about the concept we had chosen they felt that to appeal to the target audience we had outlined that the simpler the concept the better, perhaps only producing four or five cereal box backs so that it was not too overwhelming.
Following the crit, we both felt that we needed to refine our concept further in order to create a clearer concept which would be more appropriate for the target audience. Therefore we decided that to revisit one of our original concepts 'what do you want to be when you grow up' which was much more simplistic.
Inspired by the book and television series Mr Benn, we had the idea to produce a range of cereal box backs with collectable cut-out outfits that children can use to dress up the character of the brand. As well as the outfit the design will feature interesting facts about the profession to show children what they can aspire to.
As well as being more simplistic which would be key for our target audience, this concept could also be proposed for all 26 letters of the alphabet.
Although we would propose professions for all 26 letters of the alphabet, in total we decided to produce five cereal box backs, are chosen professions were; Chef, Fireman/woman, Pilot, Detective and Astronaut.
Although I would create the original hand-drawn illustrations - as previously agreed - for Charlie to use as a template on illustrator we decided to divide up the professions, which me gathering research on Pilot and Detective to use on out box backs and Charlie researching into Fireman and Astronaut and we would do the final profession, Chef together.
Pilot
- A pilot or aviator is a person actively involved in flying a aircraft
- Pilots are required to go through many hours of flight training
- American Amelia Earhart was the first female to fly solo across the atlantic in 1932
- The pilot's job is to make the dream of fast and safe travel around the world an everyday reality
- The aircraft is typically operated by two pilots; one will be the captain who is the pilot in command while the other will be the supporting first officer
- The captain has the overall responsibility for the safe and efficient operation of the aircraft and safety of the crew and passengers
Detective
- A detective is a investigator
- Any licensed or unlicensed person who solves crimes
- Private investigators are sometimes known as "private eyes"
- Majority of cases are solved by the interrogation of suspects and the interviewing of witnesses, which takes time
- Investigates crimes and obtains evidence or information
- Sherlock Holmes is a fictional detective created by Scottish author Sir Arthur Conan Doyle
- To be a detective you will need to have a eye for detail
- Sometimes detectives are required to go undercover
- Detectives must often rely heavily on others for some of their clues
As we had previously agreed that I would be responsible for the hand-rendered aspect of the design process, I began producing sketches of the uniforms of each the professions we had chosen with a accessory which the audience could cut out of the box and collect.
Once I had produced the hand-rendered illustrations I was then able to hand these over to Charlie, who used to Pen Tool on illustrator to produce a digital version of my designs.
However, we soon discovered that these outfits would not work as, our concept was based around the idea that the outfits would fit the Bear brand logo which was sideways rather than front on.
Therefore, using the logo as a template, I traced round its shape to give so that my outfits would now fit the bear.
No comments:
Post a Comment