OUGD505: Design Production 2 - Studio Brief 1: An Exhibition of Beer Culture, Study Task 1 Developed Research

As the research I had collected in response to study task one was quite vast and covered several topics in terms of my chosen subject I decided to create a spider diagram to specifically define what would be the content of the publication I am required to produce for studio brief one.

Once I had decided that I wanted to produce a publication specifically focussed on beer culture such as; pub crawls, beer festivals etc. in the format of 'review' I was able to collect the relevant research - primary and secondary - which on this subject which would form the content of my publication.

OKTOBERFEST

• Oktoberfest is the world's largest fair held annually in Munich, Bavaria, Germany
• It is a 16-day festival running from late September to the first weekend in October
• More than 6 million people from around the world attending the event every year
• To the locals, it is often simply called "Wiesn", after the colloquial name of the fairgrounds (Theresienwiese) themselves
• The Oktoberfest is an important part of Bavarian culture
• The festivities have been held since 1810

THE GREAT BRITISH BEER FESTIVAL

• The Great British Beer Festival at Olympia is Britain's biggest beer festival
• You can play on some traditional pub games, enjoy live music, sample food, including good pub snacks, and also attend tutored beer tastings
• Many of Britain’s best loved brewers will be taking their own stands at the Festival, including Marston’s, Worthington, Wells and Young’s, Brains, Thwaites, Hogs Back, Greene King, and Fuller’s 
• Is a yearly beer festival organised by the Campaign for Real Ale
• Held their first large beer festival in Covent Garden, London in September 1975
• The festival is usually held during the first full week in August and runs from Tuesday to Saturday

THE GREAT AMERICAN BEER FESTIVAL

• The Great American Beer Festival is a three-day annual event hosted by the Brewers Association
• Held in Denver, Colorado in mid to late September or early October
• Brings visitors from around the world to sample more than 2,000 different American beers
• Over 100 beer judges from the United States and abroad evaluate beer in the associated competition, ultimately judging 3,300 beers entered by almost 500 domestic breweries
• Started in 1982, the GABF was created by nuclear engineer Charlie Papazian in Boulder, Colorado
• Known as the “Super Bowl” of beer

BELGIAN BEER WEEKEND

• Weekend dedicated to Belgian beers
• Small and big breweries present their beer on the Grand-Place
• Takes place during the first weekend of September
• At least 50 Belgian breweries will offer a unique range of beers contrasting tastes and flavours
• Discover over more than 400 different Belgian beers

THE OTLEY RUN

• The Otley Run is a pub crawl in Leeds, West Yorkshire
• The route follows the A660, also known as Otley Road at the point the pub crawl commonly begins
• The Otley Run is a popular social gathering for student clubs and societies from The University of Leeds, Leeds College of Music, Leeds College of Art, Leeds Trinity University College, Leeds Metropolitan University and The University of Bradford
• A common activity for birthdays and other celebrations
• Participants often wear fancy dress and coordinate their costumes to a particular theme

Depending on the route taken, the Otley Run can include 20 drinking establishments:

1. Village leeds north devere, top of headingley
2. Woodies Ale House, Far Headingley
3.The Three Horseshoes, Far Headingley
4.The New Inn, Far Headingley
5.Havana Bar and Cocktail Lounge, Headingley (formerly Voodoo Bar)
6.Headingley Taps, Headingley
7. Trio, Headingley
8.The Arc, Headingley
9. The Box, Headingley
10. The Skyrack, Headingley
11. The Original Oak, Headingley
12. The Hyde Park, Hyde Park Corner
13. The Library, Woodhouse Lane (formerly Feast and Firkin)
14. The Packhorse, Woodhouse Lane
15. The Eldon, Woodhouse Lane
16. The Old Bar Leeds University Union
17. The Terrace Leeds University Union
18. The Fenton, Woodhouse Lane
19. Strawberry Fields,(Strawbs) Woodhouse Lane
20. The Dry Dock, Woodhouse Lane

THE MONOPOLY PUB CRAWL

• The route encompasses all 26 streets and stations on the Monopoly board, leaving out the Electric Company, Water Works etc
• The mother of all pub crawls takes in all 26 London streets and stations on the Monopoly board
• Much like the game, it takes all day to complete
• Attempted in board order, it begins south of the river at 11am and finishes at around 11pm in, of course, Mayfair

Before you pass GO!

• Collect £200 (actually, this whole day will cost you about half that)
• Make sure you buy a Zone 1-2 Travelcard (I don’t trust the OysterCard for this)
• Dress as though you were going to a Mayfair club (because eventually you will be, and you don’t want to be refused service at that point)
• Familiarise yourself with the Monopoly Board, and the London Map
• Drink slowly, travel carefully, and stop for meals!
• Forget all about the details in the mad dash towards Mayfair!

1. The George, Old Kent Road

2. The Fen, Fenchurch Street
3. The Aldgate Exchange, Whitechapel Road
4. The Hamilton Hall, Liverpool Street
5. The Old Red Lion, The Angel Islington
6. The Castle, Pentonville Road
7. The Duke of York, Kings Cross 
8. The Rocket, Euston Road
9. The Victoria and Albert, Marylebone Street
10. The Rose and Crown, Park Lane
11. Ye Grapes, Mayfair
12. The Blue Posts, Piccadilly
13. The Red Lion, Pall Mall
14. The Lord Moon of the Mall, Whitehall
15. The Sherlock Holmes, Northumberland Street
16. Ye Olde Cheshire Cheese, Fleet Street
17. The Wellington, The Strand
18. The Marquees of Anglesey, Bow Street
19. The Chandos, Trafalgar Square
20. The Moon Under Water, Leicester Square

21. The Comedy, Coventry Street

22. The Captain's Cabin, Regent Street

23. The Leicester Arms, Vine Street

24. O'Niels, Marlborough Street

25. Hogshead, Bond Street

26. The Spread Eagle, Oxford Street

SEVEN-LEGGED BAR CRAWL

• This annual Nottingham extravaganza happens at the end of October
• Legend has it that when Sir Jesse Boot donated the land that would eventually become Nottingham University to the city in 1921, he passed on one tradition: that the students forfeit their studies once a year to partake in frivolous fun
• Almost 100 years later, the tradition is a phenomenon
• The rules are simple: teams of six, all in matching fancy dress, are tied together while a seventh member is charged with dashing to the bar
• Last year more than 6,000 people took part: mostly students, who are encouraged to raise money for charity
• Most impressively, 7-Legged isn’t just highly regarded amongst Nottingham Students but worldwide

1. Ocean

2. Coco Tang

3. Rock City

4. Oceana

5. Stealth

BIERKELLER

• The best German beers in Steins, all served ice cold to your table by waitresses in classic Bavarian dress
• Long bench seating, great decor and live entertainment form Oompah bands at the weekends
• The Amazing Bavarian Stompers occupy the unique position to have been the first British comedy Oompah band to be engaged to appear at a major German bier festival
• Unique drinking and dining experience the Bierkeller is a real piece of Bavaria
• A truly unique atmosphere that must be experienced first hand