OUGD503: Responsive Design Process 2 - Competition Brief 4: Triple Dot Food Truck Brief, Rewritten Brief

For my fourth competition brief as part of the Responsive module I chose to apply for logo design brief on design competition website, 99designs. The brief asks me to produce a visual identity for their company, Triple Dot Food Truck which is about to launch it's first food truck.

Recently I have found that I particularly enjoy the branding and identity field of graphic design and therefore I felt this brief would give me the opportunity to create design work for an area I personally enjoy and to inform my professional design practice.

As with the three briefs I have completed previously, I began the process by breaking down and analysing the brief and the target audience in order to aide the re-writing of the brief to my own specifications.

Five Things You Need To Consider

• The brand ethos: no concept - just random good food
• The identity will need to appeal to a range of audiences; both male and female, young and old etc.
• The design will ultimately be applied to a range of media, as well as print and web based deliverables it will also be applied to Merchandise and signage.
• This will be the companies first food truck
• The logo needs to be playful yet clean

Five Design Products Related To Your Brief

• Food packaging
• Vehicle Design
• Uniform design
• Stationery design

Who Is Your Audience?

All genders, all ages and professions

Who Should Your Audience Be?

Young professionals, from the age of 24 onwards who want simple food on the go

Who Could Your Audience Be?

anyone in the vicinity who want food on the go

What Do They Do?

They are young professionals, they have a good job which is nine to five

Where Do They Go?

They go to work and to wine bars etc. to unwind

What Do They Buy?

The Independant newspaper, all the latest technologies, suits etc.

Who Do They Live With?

The either live by themselves or with other young professionals / their partners

What Can You Do?

I can create a logo for the Triple Dot Food Truck

What Are You Going To Do?

Create a brand, their brand guidelines etc. which could be rolled out across a range of print and web based media

Why Are You Going To Do It?

To do a branding / identity brief which is a aspect of Graphic Design I enjoy

What Could You Do?

Create a whole brand which is applied to a range of print and web based deliverables all of which are in keeping with the brand.

Final Re-Written Brief